SEO Training

1.Website Basics class
  • What is Domain & Types
  • T.L.D&S.L.D&T.L.D Domain
  • Domain Registration
  • What is Web Hosting Server
  • Windows Server
  • Linux Server
  • Sharing,Dedicated,VPS Hosting
  • what is http,https,www
  • Hosting Registration
  • DNS Server
  • What is Website
  • Dynamic,Static Websites
  • Free website creation
  • Free hosting form host gator
  • Free web mails Creation up to 5
  • Free data base Creation

2.SEO Basics

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engine?
  • Different types of search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

3.On Page Optimization Modules

  • Site Structure Analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per theme
  • Breadcrumb Optimization
  • Checking Broken Link
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
  • Usage of Robot.txt in order assist crawler
  • Robots.txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • 301 redirect for canonicalization problem
  • RSS Feed Creation
  • URL Renaming and Rewriting .htacess code
  • Content Negotiation and Modification
  • Regular Updation of the sitemaps
  • Create Custom Error 404 Page Optimization
  • W3C Compliance: HTML/CSS Validation
  • Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)
  • Image Optimization, Using Alt
  • Google Analytics Account Set
  • Create and Mange Google, Bing and Yahoo Webmaster Tool

4.Link Building

  • What is Link Building
  • One way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building
5.Off-page Optimization Modules
  • Search Engine submission
  • Directory submissions
  • Dmoz Listing
  • Forum Creation / submissions
  • Blogs Creation, Posting and Commenting
  • Blog Post Message Creation and Submission
  • Articles Creation, Distribution and Commenting
  • Press Release Creation and Distribution
  • News letter posting and News Syndication
  • Forums Posting and Comments
  • Favicons Creation
  • B2B Posting
  • Podcasting Video uploading and tagging
  • Getting in to Yellow Pages
  • Theme base Link search
  • Driving traffic through dedicated Social Networking
  • Facebook Marketing (Fan Pages and Profiles)
  • Twitter Marketing
  • Social Bookmarking Strategy and Implementation
  • Podcasting : Audio and Video Optimization
  • Promoting Subsequent pages of the Website
  • Google Site Map Submission
  • Yahoo Site Map Submission
  • Bulleting Board Submission
  • Social Bookmarking SBM
  • Social Networking
  • Classified Ad Creation and Submission
  • Posting in other Content Network
  • Blog Creation and Commenting
  • Rss Feed Creation and Validation
  • Link Building
  • Link Popularity Monitoring & Reporting
  • Listed on Google/Yahoo Local Business Center
  • Wikki Submission
  • Google Analytics Setup Management
  • Webmaster tools Set UP for Google, MSN and Yahoo.

6.Google Search Engine Algorithms

  • Google Panda Algorithms
  • Google Penguin Algorithms
  • Google Page Rank Algorithms
  • Google Humming Bird Algorithms
  • Page layout Algorithms

7.Additional Topics

  • Apply Google adsense Account
  • How To Get SEO Projects
  • How to get freelancer projects
  • Client report creation
  • Daily work schedule Creation